![]() And whenever we do this, we come from a holistic point of view. There’s sports broadcast, augmented reality, virtual reality, listening, and 3D recording. We identified five business areas where we would like to be active in the future. We saw immersive audio as a trend and decided strategically that we will invest in 3D audio technology. ![]() “It’s not a codec, it is not a dedicated product line, it’s a kind of listening experience. ![]() “Ambeo actually is a listening experience,” he said. (He has since left to become CEO of iF Design.) He was enthused about 3D audio’s application to sport, and told us about Sennheiser testing microphone arrays (pictured above) that could use real-time player data to track the action around a field and record close-up sports audio to be replayed in 3D.īut we did take the opportunity to suggest to Mr Cremering that Ambeo as a concept seemed to be jumping from pillar to post, sometimes multichannel, sometimes 3D audio from two channels, sometimes music, or sport, or VR… His answer was a useful clarification. At another IFA Conference in 2020, we interviewed the man who at the time was in a position to be called Mr Ambeo, Sennheiser’s Uwe Cremering. So it could yet happen indeed our UK colleagues seem to be fully expecting it. Īmbeo didn’t stop there. Nevertheless a possible Ambeo Junior was quietly mentioned at a UK Sennheiser briefing earlier this year. So where would such development of a second soundbar even happen: Germany, Ireland, Switzerland, and by which company? (DXD was created to overcome the challenges in editing and mastering pure DSD, doing so by turning it into PCM chunks, so that, er, it isn’t pure DSD any more.)īut some of Neumann’s personnel, including Markus Wollf, were involved in the development and tuning of the original Ambeo soundbar. This is all further muddied by the recent news that Neumann, which is part of the Sennheiser Group, has taken over Merging Technologies, a Swiss manufacturer of high-end digital audio gear best known for its development of the DXD format. We’ve been asking for an interview with Sonova ever since that happened, to discover their plans for how the brand will diverge or maintain integrity, but the representation in Australia now seems too disjointed for this to be achievable. There have long been rumours of a smaller sibling to the original soundbar, but this was put in doubt after Sennheiser made the shock announcement last year that it was selling its entire consumer division – yes, all its consumer headphones, the soundbar, everything – to Sonova Holding AG, a Swiss-based medical hearing company which now manufacturers Sennheiser headphones in Ireland. ![]() It doesn’t need one – it sounds massive, and more successfully delivered a surround effect from a front-only bar than anything we’d ever heard before or have heard since. ![]() In development (and leaked) for years before its launch in May 2019, the Ambeo soundbar was one of the first to take this breed of TV audio unit to a new level, and to do so without the use of a separate subwoofer. For our consumer audio focus here on Sound+Image and What Hi-Fi?, however, the Ambeo name has most directly been related to the extraordinary Sennheiser soundbar of that name. ![]()
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